The barrier of insolvency to future growth

Despite a quarter-by-quarter surplus improvement, PRI was struggling to reach new business, as it was still under the anti-competitive effect of PRI’s insolvency. Rebuilding a future for the organization seemed insurmountable.


  • Acquisition Strategy
  • Radical Strategic Shift

The Fix

Launching a solvent stock insurance subsidiary

Under the management of The Princeton Partnership, PRI maintained enough liquidity to acquire Empire Insurance Co. They renamed and rebranded it to “EmPRO” and infused it with $100 million of its approximately $900 million in assets. The Princeton Partnership set up a cooperative relationship between the two entities—EmPRO will cede profits to PRI until it reaches solvency and all PRI legacy claims will runoff. With this launch, EmPRO, as a solvent company, has the ability to issue a policy, setting itself up for long term success and opportunities in the future.

The Results

The Princeton Partnership continues to redefine what’s possible in insurance turnaround in the United States. With the launch of EmPRO, PRI has successfully transitioned into a growth phase in just over three years, reporting the first year of revenue growth since its turnaround began in July 2017.

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